As Seen on CBS, Forbes and More

Forbes "Women of Color Can Finally Get Nude"

CBS "Entrepreneurs redefining 'nude' fashion for women" 

Cosmopolitan "Harvard Business School Students want to change the way you shop for nude clothing" 

    Huffington Post "New fashion company shatters the idea that 'nude' is always beige"

    SELF "These women are making sure nude fashion goes beyond beige"

    Seventeen "This amazing website helps you find nude clothing and accessories that actually match your skin tone"

    Bloomberg "When ‘Nude’ Is Only Nude for Some People"

    WWD "... [At] Nudest, “nude” can mean one of more than 50 shades ranging from mahogany to ivory" "Top 20 female entrepreneurs to watch in 2017"

    Bloom Journal "Atima is challenging conventional beauty standards"

    SWAAY "These 7 Dynamic Millennials are Forging their Own Career Paths"

    CrowdSpring "13 Women Entrepreneurs who are Changing the World"

    (un)covered " the forefront of leading the long-overdue paradigm shift of addressing nude for all"

    Harbus "HBS women lead in closing the entrepreneurship gender gap"

    .Mic "Two Harvard students are revolutionizing the way you shop for nude clothing"

    Who What Wear "The Nudemeter: How to Find the Exact Right Bra for Your Skin Tone"

    NY Biz Journal "10 female-run startups wowed Rent the Runway and UBS"

    Trend Hunter "NUDEST's NUDEMETER helps shoppers find their perfect shade"


      Press Contact

        Team Biographies

        Atima Lui, Founder and Chief Executive Officer

        Nyalia Lui, Chief Technology Officer

        Press Kit

        Press kit includes our logo, brand images, and a photo of our founder