NUDEST Mission

To redefine the standard of beauty to match the full range of diversity in women's skin, because women come in a wide range of beautiful skin tones; they all deserve products that match their unique hue and meet their needs.

NUDEST Technology

We use a proprietary algorithm to carefully match our customers' skin to the lingerie, hosiery, and shapewear that best complement their complexion by combining photo analytics with textile color and fabric data. Match our products to your skin tone today with our NUDEMETER.


We were founded at Harvard Business School by graduates Atima Lui and Nancy Madrid, who fundamentally believe all women deserve to feel beautiful in the skin they're in. Atima brings sales and marketing experience from Fortune 100 tech and retail companies. Nancy brings 8 years of operations and information systems expertise from the tech and banking industries.